The company I work for just had a minor social media hiccup: Over the weekend, a dozen of our most active company microblogging system users lost all of their followers. It was unpleasant: We had all gotten used to using this system as a way to communicate with people we know or don’t know; we would log into the system to share what was going on in a meeting or to get answers from the crowd – often with great insights. Losing a couple of thousand people who listen to you over night is like waking up on a deserted island: You won’t find an audience waiting for you (somewhere in this metaphor hides a joke about the cloud monster from LOST, but I digress). Read the rest of this entry »